Client:
TedX
production agency:
production music:
industry
Soundtrack
Year
2014

Project Overview

Innovative Promotional Music
A bespoke advertising composition that reflects a rich culture and deep history, infused with reimagined traditional melodies that resonate with collective memory. The arrangement blends modern production with the authentic textures of the Eastern takht, creating a sound that is both familiar and fresh.

Sound Highlights

  1. Cultural Resonance — Reviving heritage tunes with emotional significance to the audience.
  2. Modern-Oriented Arrangement — Contemporary production techniques meet classical Eastern instrumentation.
  3. Authentic Takht Ensemble — Oud, qanun, violin, and traditional percussion delivering a genuine regional flavor.
  4. Memorable Brand Impact — Music designed to connect deeply with listeners and enhance brand storytelling.



Final Thoughts

This piece is more than promotional music—it is a bridge between past and present, crafted to evoke pride, nostalgia, and cultural identity.

  • TedX Music Film 0:00